BILLO
Responsibilities
Working at Billo (platform to find UGC creators) as a Creative Strategist / Art Director from 2020 - Present
Managing a team of 6 (motion graphic designers, copywriter, and graphic designers)
Leading the whole Creative Strategy generating video and still image ads to drive Billo growth through paid media (Meta and Google), but also doing the hands-on work (40% managing, 60% hands-on)
Achievements
My created video ads have generated over 100M+ views with Meta ads
With over $3M+ in ad spend, we’re constantly hitting 2+ ROAS on Meta and 4+ ROAS on Google with last-click attribution
Generated over $12M in revenue within the last 2.5 years
We’re constantly improving our ad creatives (both videos and images) to achieve over 30%+ “Hook rates” and ~1.5% CTR