VSHRED
Responsibilities
Completely owning video editing + motion graphics to compile video ads for "V-shred" from diffferent sources of content
Achievements/goals
The goal was to start ordering a ton of UGC videos from different sources and compiling them into engaging mashup videos that would drive retentation rate primarily via Meta ads
Mashup videos constantly generating 30%+ hook rate and driving over 20s+ retention through-out campaigns