Responsibilities

• I had a task to not only lead a team of 5 outsourced graphic designers and copywriters, but also own the video editing process to product video ads for Meta + TikTok to try completely new style in order to achieve better ad results
  
  

Achievements

• Created motion graphic elements that allowed us to skyrocket video hook rates so we drove the CPA down

• From creative perspective we wanted to introduce new elements to brands videos that have not been tested or ran before; mainly - targeted younger demographics with educational, Mr. Beast style of content

• Achieve over 35%+ hook rates and ~1.5% CTR