HISMILE
Responsibilities
I had a task to not only lead a team of 5 outsourced graphic designers and copywriters, but also own the video editing process to product video ads for Meta + TikTok to try completely new style in order to achieve better ad results
Achievements
Created motion graphic elements that allowed us to skyrocket video hook rates so we drove the CPA down
From creative perspective we wanted to introduce new elements to brands videos that have not been tested or ran before; mainly - targeted younger demographics with educational, Mr. Beast style of content
Achieve over 35%+ hook rates and ~1.5% CTR