HELLOFRESH

Responsibilities

I was tasked to bring fresh new video content to brands voice in order to achieve higher hold rates for ad creatives that would drive more people to the website to try "Hello Fresh" free subscription plan

My created video ad campaigns were able to achieve over 9% hold rates with over $1M in ad spend
We were able to test new video ad creatives that were different from the ones created by the brands in-house team
A lot of older source of content were re-created into mashups and engaging motion graphic based videos