Responsibilities

• Hands-on video editor

• Managing a team of 6 (motion graphic designers, copywriter, and graphic designers)

• Leading the whole Creative Strategy generating video and still image ads to drive Billo growth through paid media (Meta and Google), but also doing the hands-on work (40% managing, 60% hands-on)
  
  

Achievements

• My created video ads have generated over 100M+ views with Meta ads

• With over $3M+ in ad spend, we’re constantly hitting 2+ ROAS on Meta and 4+ ROAS on Google with last-click attribution

• Generated over $12M in revenue within the last 2.5 years

• We’re constantly improving our ad creatives (both videos and images) to achieve over 30%+ “Hook rates” and ~1.5% CTR